Constructing an e-newsletter should not feel like a sideline. You’ve currently got sufficient on your plate managing material, clients, maybe even a permanent gig. I was reading one of my preferred e-mail newsletters when I scrolled to the bottom of the email and saw the beehiiv logo for the very first time. I clicked on it and instantaneously started destroying. Is Beehiiv Good For Email Marketing…
I wasn’t sure why I felt so emotional.
Being a permanent creator is difficult. I’m often getting pitched various tools and services that do not seem to be worth my time.
I think I was emotional due to the fact that I spent the last six months trying out various e-mail and newsletter platforms to assist develop my e-newsletter. And to be fair, there are some excellent options for creating newsletters. However I couldn’t discover one that made me offer a definite “yes”.
The issue with several existing newsletter platforms is that they don’t really feel creator-centered. I want an e-newsletter platform that lets me completely tailor my e-newsletter layouts, makes it very easy to create and send out e-mails, and offers me tools that aid me examine metrics and get even more customers.
I believe I’ve finally found the ideal tool.
Yet, I understand beehiiv might not be for everyone. So let’s dive deep and see if it’s really right for you.
My personal experience with beehiiv
A few months ago, I unintentionally stumbled across beehiiv. The amusing story is that I’ve been on the lookout for a contemporary e-newsletter system for rather some time now. I’ve postponed hard when it involved ultimately introducing my newsletter.
Initially, I tried Mailchimp. Then, a few various other indie platforms. Then, Substack. And lastly, I wound up making use of beehiiv.
I make sure several e-newsletter developers respect preferred e-newsletters with numerous clients– I understand I do. The Morning Brew newsletter is one I appreciated a whole lot. They have wonderful web content, lots of clients, and a smart referral program that enables them to get back at extra clients.
So, I went on a quest to figure out exactly how these large newsletters set up their logistics. What platform do they use? How do they track the ROI of their newsletters? How do they obtain more clients? How do they develop a newsletter style that remains on-brand?
When I discovered beehiiv for the first time, it appeared to address every one of my concerns. I believed to myself, “damn the people that constructed this tool truly comprehend e-newsletter development and growth.” I examined who these makers of beehiiv were.
So I mosted likely to LinkedIn, and saw that the co-founders were some of the first marketing and development staff members at Morning Brew– my mind took off.
I understood this was mosting likely to be a different newsletter platform. One that’s concentrated on maker growth.
Due to the fact that, any type of developer understands, you require development to be able to earn a living off of an e-newsletter. And discovering the ideal newsletter pile (that ranges) usually means using multiple different tools to help achieve one objective– one system for your e-newsletter, one system to generate income from, and one system to set up references. It can obtain expensive.
So when I discovered beehiiv did every one of these things in one system, and it was totally free to start using, it was a no-brainer to give it a try.
What is beehiiv?
beehiiv is an all-in-one platform for e-newsletters. It’s a creator-friendly e-newsletter system that makes it very easy to design, write, send out, advertise, generate income from, and track the ROI of your e-newsletter.
Created by former staff members at the popular newsletter company Morning Brew, beehiiv intends to help designers launch and monetize their own newsletter– taking lots of growth principles from taking Morning Brew to over 4M subscribers.
In this write-up, I’m going to describe my personal experience with beehiiv, the things I like (and hate) regarding it, all of it’s features, and why I chose to finally choose it as my newsletter platform of choice.
beehiiv vs Substack
You could be asking, “isn’t there already a platform for writers called Substack?”.
Yes, yes there is. Substack is a great platform utilized by hundreds of independent writers. With Substack you get your very own web site and make use of the platform as your all-in-one remedy for sending out emails (while producing an archive of previous problems).
What collections beehiiv apart is it’s devotion to growth. beehiiv permits you do to all things Substack can do, with the advantage of better analytics, more design flexibilty, and a referral program to motivate your existing subscribers to get the word out.
beehiiv likewise gives you a web site comparable to Substack. Yet, if you have your own internet site already, you can also make use of beehiiv’s sign-up embeds (that’s what I utilize) to send your website clients straight to your beehiiv email listing. On the very same token, you can integrate beehiiv with a device like Performance to permit people to sign up for your newsletter directly from Twitter.
This offers you the flexibility to take advantage of different marketing networks to obtain your e-newsletter out right into the world, making beehiiv a great Substack alternative.
Exactly how to begin utilizing beehiiv email marketing software application.
Who is beehiiv for?
beehiiv is for the lean web content maker that wants a platform that permits them to send custom-made newsletters with or without needing to have an internet site.
One of the most successful e-newsletters have the right devices to construct and scale their newsletters. beehiiv targets at offering you those devices.
If you’re an independent writer, media firm, startup, or content creator, you should seriously considering checking out beehiiv. It’s absolutely complimentary to start and you only pay when you get to over 2,500 subscribers on your list.
If you actually end up having to spend for beehiiv it’s possibly an excellent indication that people like reading your things.
beehiiv pricing plans
beehiiv uses 4 various pricing plans. You can check them out listed below.
The (totally free) Launch plan gives you everything you need to get started and grow your e-newsletter (up to 2,500 clients).
The Scale plan ($ 34.40/month) gives you every little thing in the Launch plan with the addition the ad network, referral program, customized domain, polls, and access to costs registrations. This is the plan I am on.
The Max plan ($ 76.80/month) offers you everything in the Grow plan with enhancement of top priority assistance and getting rid of the beehiiv branding.
Every one of these plans are fairly generous in my viewpoint.
As an example, if you have 100,000 customers you will certainly pay around $329 each month. As opposed to some rivals, like Kit (previously ConvertKit), that would certainly bill $679 each month for the very same quantity– making beehiiv a great Kit alternative for several users.
I’m not exactly sure how the unit business economics service this, but beehiiv is certainly cheaper (currently) than what it can be.
Register for a free plan
The very first step is to sign up for a free plan. You can do this by clicking the “Start trial” button on beehiiv’s internet site.
The free plan will enable you to have up to 2,500 subscribers, give you access to internet site hosting, a newsletter CMS, breakthrough customization, analytics, outside embed kinds, and extra. It’s a really charitable offering for those simply starting out (or for those trying to find a brand-new system to migrate to).
Onboarding
After creating an account, you’ll experience an onboarding process that will ask points like, “is this your very first newsletter?”, “what other systems have you utilized?”, “do you have any type of paying clients?”, and extra.
You’ll after that develop a name and URL for your newsletter’s web site. On the free plan, your newsletter will survive on a beehiiv subdomain. So if your e-newsletter is called “Cooking Cakes,” your site link could be something like “baking-cakes. beehiiv.com”.
During the onboarding procedure, you’ll likewise pick your brand design and colors to make certain your newsletter template looks right.
Navigating your control panel
When you reach your primary dashboard, you’ll see all of your analytics and settings.
You will certainly have described information on the amount of sign-ups you’re getting and where.
In the sidebar, you’ll see alternatives for “Start creating”, “Posts”, “Target market”, “Grow”, “Generate income from”, “Design” and” Examine”. And at the really lower you’ll see the setups choice.
Control panel is your primary nerve center (screenshot over), Start writing is where you produce and publish e-newsletters, Articles is where you can see every one of your previous newsletter versions, Target market is where you can view who your customers are (and damage them down into segments), Grow is where you have access to a referral program (and growth tutorials) and boosts to run ads, Monetize is where you can access the beehiiv ad network and monetize your newsletter with advertisements, Design is where you create your e-newsletter landing page and post template, Assess is where you can see all your analytics, and Setups is where you can manage every one of your admin stuff.
Writing your newsletter
beehiiv makes it very easy to start creating, with little to no rubbing. If you’re just starting, and have an idea you wish to write about, I recommend just going to the “Write” area in the navbar and clicking “Beginning writing”.
You can modify your template and styling later– concentrate on the web content first.
As you can see, beehiiv’s editor provides a tidy and user-friendly user interface for composing.
Once you start composing, you can enhance headings, add web links, and style your web content exactly how you such as.
beehiiv gives you lots of alternatives for different types of web content like video clips, web links, pictures, and a lot more.
The group at beehiiv is also constantly launching product feature and updates so I make sure there will certainly be a lot extra content features depending on when you’re reading this.
Enhancing your settings and templates
When you have an e-newsletter that’s ready to send, it’s time to make your e-mail template and readjust some settings.
Below, you can update the name of your e-newsletter, give it a description, add your logo design, activate or off a welcome email to first time subscribers, and extra.
Next off, you can head over to the “Email Template” tab to make your layout.
You can edit history colors, boundaries, spacing, typefaces, picture formats, and more. I’m not mosting likely to experience ever before solitary thing you can optimize with your email template since it’s a great deal. Simply try out the system free of charge and see it on your own!
Necessary beehiiv features
beehiiv has tons of fantastic features that make it a terrific publishing platform for any kind of e-newsletter developer.
Here are some of the crucial features you can discover with beehiiv:.
Newsletter builder
At its core, beehiiv is a newsletter publishing platform. It makes it incredibly simple to create and send out e-mails. I discussed above several of things you can do with your settings and e-mail style so I’ll save you some added analysis.
Things to keep in mind with beehiiv’s newsletter builder is that it has a truly modern-day and minimalistic feel. It’s absolutely among the better e-mail editors I’ve ever before written in.
Site hosting
When you produce a beehiiv e-newsletter, all of your e-newsletters (if you want) reside on an internet site. Think about it as a website for your e-newsletter that’s a home to every one of your previous problems of your e-newsletter, and a location where people can sign up for your newsletter.
If you know with Substack, it’s pretty much comparable to that.
All plans, including the cost-free one, provide you a website. Nonetheless, the free plan locations your website on a beehiiv subdomain so if you intend to include a customized domain to eliminate all the beehiiv branding you’ll require to upgrade to a paid plan.
Subscribe forms
Getting customers is essential. Nevertheless, that’s why you have a newsletter right?
With beehiiv, people can sign up for your e-newsletter straight from your beehiiv site or with embed kinds.
If you already have a web site, and want people to sign up for your newsletter from your existing website, you’ll have to make use of an embed form. This is what I utilize on this site (you can see the sign-up installed on the right hand column of this blog post if you scroll up).
With embed types, you have three various alternatives– a full width, a repaired size, and a slim installed. I personally use the slim installed.
You can discover the code snippet for these embeds in the “Subscribe Forms” tab in your settings.
There’s also an alternative for acknowledgment monitoring if you intend to ahead UTM parameters for tracking objectives– quite neat.
Nevertheless, there are a couple of features I want beehiiv had when it came to subscribe features. I make certain the group is dealing with updates for these, but I pointed out a couple of issues I had in the pros and cons area below.
Referral program
One of the amazing things regarding beehiiv, that I have yet to see in any other e-newsletter platform, is a remedy for producing a referral program.
You can encourage existing customers on your checklist to ahead your e-mails to buddies and associates and if they obtain other people to sign up for your list, you can award them. These rewards can be in whatever kind you desire. I’ve appear numerous newsletter business give benefits in the form of merch and stickers.
This can seriously turn your customers right into a word of mouth growth engine for your e-newsletter– providing you an additional avenue for growing your e-mail checklist.
Nevertheless, to obtain accessibility to the referral program feature, you’ll have to upgrade to an extra premium plan. I’ll go over all the plans later on in this short article.
Costs memberships
They claim all you need to earn a living online is 1,000 real fans. Subscription earnings is definitely a monster of its own. If you’re searching for a platform to monetize your e-newsletter, this is it.
With beehiiv, you can produce “premium” issues of your newsletter that are just sent out to paying clients. This can be very profitable depending on what your e-newsletter has to provide. For example, Trends.co is a preferred costs newsletter that creates millions in income a year merely by having pay-only e-newsletter material.
Data analytics
Among the important things I enjoy about beehiiv is how clean and straightforward the analytics are. You obtain real-time date on how your e-newsletter is doing, with open/click rates and subscriber count.
You get accessibility to all the metrics you require to obtain a bird-eye sight on just how your e-newsletter is really doing. Logging right into your control panel and seeing that client count increase is certainly a dopamine booster.
beehiiv pros and cons
Certainly, with every system, it has its benefits and drawbacks. Below are some of the pros and cons I’ve directly experienced while making use of beehiiv:
Pros of using beehiiv
Below are several of the pros of using beehiiv as your e-newsletter system of choice:
- Easy to set up and start sending out e-newsletters free of charge
- Tidy and modern-day customer analytics
- Lots of adaptability with e-mail layouts.
- Referral program feature
- Website hosting
- Create costs alternatives to monetize
- Polls
To be honest, I have not seen an additional e-newsletter system that has actually been able to package every one of these features with each other so well.
However certainly, I do not intend to be biased so I’m going to discuss some disadvantages.
Disadvantages of using beehiiv
Below are several of the cons I’ve located while using beehiiv:.
- Limitations around incorporating Webflow and Is Beehiiv Good For Email Marketing
- Limitations around including custom-made fonts
I use Webflow as my website structure system of option (I graduated from WordPress and Squarespace a long period of time ago). I’m not going to enter way too much information why I like Webflow so much but you can review my Webflow review if you would love to discover more.
Now, there truly is no other method I can incorporate beehiiv with my Webflow site aside from using an iframe embed. I directly don’t like using iframe’s since they have a tendency to reduce my website a bit. Every single time a web page on my site (with a beehiiv embed) tons, the sign-up embed is the last point to load on the web page. It’s extremely recognizable when you get on a slow web link. But I can navigate that.
The primary complaint I have is that I can not make use of a normal Webflow type (which I love making use of). There are ways around this by utilizing a tool like Zapier however that would certainly just include added expenses that I don’t require. To be truthful, this is even more of a Webflow con over a beehiiv disadvantage however I thought I would mention it.
Besides that, I still think the pros far surpass the cons below. I’m likewise hopeful that Webflow will ultimately develop a better way to integrate with beehiiv.
Final Thought: Is Beehiiv Good For Email Marketing
Generally, beehiiv is a fantastic service for any individual seeking to dive into the globe of email marketing and e-newsletters.
The functionality of this e-newsletter platform much outweighs many that are presently on the market. And with a generous free plan, you actually have nothing to lose for trying it.
The paid plans are likewise relatively inexpensive for what they are. Paying only $329/month to have 100,000 customers on your checklist is unheard of. If you were to have a newsletter with 100k clients, and all of these features beehiiv has, it can cost you well right into the thousands per month.
Anyways, I do not create review messages commonly. I just do when I actually use the tool myself and would certainly recommend it to a pal.
I wish you located some clearness on whether or not beehiiv is an excellent system for you.